People & Culture Collaborative
Building Brands That Build Better Workplaces
The Challenge: Create a compelling brand for People & Culture Collaborative that balances two critical needs: showcasing their dedication to building thriving company cultures while clearly communicating their comprehensive HR service framework. The brand needed to appeal to companies of all sizes—from scrappy startups to seasoned enterprises—while positioning culture-building as both an art and a strategic business advantage.
The Creative Flow: We approached this project knowing that HR often gets pigeonholed as purely administrative. Our mission was to elevate People & Culture Collaborative beyond typical HR branding, creating a visual and strategic identity that positions culture as the secret weapon for attracting and retaining top talent.
What We Created:
Brand Development: Crafted a positioning strategy that frames culture-building as both heartfelt and highly strategic
Logo Design: Visual identity that feels approachable yet professional—perfect for boardroom presentations and employee onboarding alike
Photo Shoot: Authentic imagery that captures real workplace moments and genuine human connections
Web Development: Squarespace site designed to showcase their à la carte service model while making complex HR concepts feel accessible and actionable
The Strategic Approach: Rather than listing HR services in typical corporate fashion, we positioned People & Culture Collaborative as culture architects who happen to be HR experts. The brand speaks to the reality that great companies aren't built on policies—they're built on people who feel valued, understood, and genuinely excited to contribute.
The Impact: A brand that stands out in the HR space by leading with heart while delivering serious business results. Companies now see People & Culture Collaborative not as another HR vendor, but as the strategic partner who helps them become the kind of place where talent chooses to stay and thrive.
