Brown Cow Pot de Crème Packaging
Elevating Gourmet Dessert from Fridge to Fine Dining
The Challenge: Create packaging for Brown Cow's new Pot de Crème that captures the premium, restaurant-quality experience of this rich chocolate custard dessert. The design needed to communicate gourmet sophistication while standing out in the crowded refrigerated dessert aisle—all while honoring the artisanal, small-batch nature of the product.
The Creative Flow: We approached this knowing that Pot de Crème isn't just another dessert—it's a luxurious experience. The packaging had to instantly communicate that this single-serve treat delivers restaurant-quality indulgence, made with the care and craftsmanship that Brown Cow is known for.
What We Created:
Premium Visual Identity: Sophisticated design language that elevates the entire dessert category
Clear Product Communication: Messaging that helps consumers understand what makes Pot de Crème special
Shelf Impact: Design elements that create stopping power in refrigerated cases
Brand Consistency: Seamless integration with Brown Cow's established brand equity
The Strategic Approach: Rather than competing with mass-market desserts on price or convenience, we positioned Pot de Crème as the accessible luxury—gourmet quality that's ready when you are, no restaurant reservation required.
The Impact: Packaging that transforms a simple dessert purchase into a small act of self-indulgence. Consumers immediately understand they're choosing something special—restaurant-quality craftsmanship in their own kitchen.
