MyForest Foods MyPulledPork Launch
Strategic Positioning Meets Visual Storytelling
The Challenge: Launch MyForest Foods' second product, MyPulledPork, building on the success of MyBacon while establishing its own distinct market position. The challenge was creating compelling brand assets that would resonate with both existing MyBacon fans and new consumers exploring plant-based alternatives to traditional pulled pork.
The Creative Flow: We approached MyPulledPork as both a brand extension and a standalone hero. Every visual element needed to reinforce MyForest Foods' innovation leadership while showcasing the unique appeal and versatility of this mycelium-based protein alternative.
What We Created:
Strategic Positioning: Market positioning that carved out distinct space in the crowded plant-based protein category
Packaging Design: Shelf presence that maintained brand consistency while highlighting product differentiation
Photography Suite: Comprehensive visual library showcasing versatility, texture, and appetite appeal
Sales Materials: Complete toolkit for retail partners and foodservice buyers
Visual Impact: With limited budget and resources, we did our own recipe development, used one of our homes for the studio location, and purchased a $50 food-service backdrop to capture images for both sales channels (retail & foodservice). Of course - collective partners Jenn Bakos and Annie Woo were at our side to create the magic!
The Result: A product launch that seamlessly extended the MyForest Foods brand while establishing MyPulledPork as a compelling choice for conscious consumers seeking authentic taste and texture in plant-based proteins.
