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Sarah-Marie Cole

Founder & Creative Visionary

Sarah-Marie Cole is a visionary brand architect who has spent 25 years transforming emerging industries at the intersection of culture and commerce. From pioneering transparency in the supplement world at MegaFood to building the cannabis industry's first premium brand experience at Curaleaf, to expanding the importance of organic beyond food with Stonyfield, to launching MyBacon as the #1 breakfast alternative protein—Sarah-Marie has a rare gift for identifying cultural inflection points and translating them into category-leading brands that resonate deeply with consumers while delivering exceptional business results.

Known for her strategic creativity and authentic leadership style, Sarah-Marie has built high-performing teams and award-winning campaigns that don't just follow trends—they create them. Her work has earned recognition from VegNews, Time Magazine, and Fast Company, but more importantly, she's proven that purpose-driven brands can achieve both cultural relevance and commercial success. Whether architecting a complete rebrand for a $1.2 billion company or launching groundbreaking transparency initiatives that reshape entire industries, Sarah-Marie brings that rare combination of big-picture vision and flawless execution that turns bold dreams into market-leading realities. Based in Nashua NH in the Greater Boston area, she founded SMaCk Collective to help other brands create their own beautiful disruption.

The Fun Stuff: Step-Mom to two incredible young-adults Nat & Cam, Dog-Mom to two Portuguese Water Dogs Fozzie and Riddle, Artist, GLP-1 Advocate, Lover of Mushrooms & Plants.

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Bridget Clark

Bridget Clark is a visionary Art Director and brand alchemist who transforms creative concepts into compelling visual stories that drive real business impact. With over 14 years of experience leading branding and creative initiatives for major brands like MyForest Foods, Stonyfield Organic, and Village Candle, Bridget has mastered the art of translating complex brand narratives into cohesive visual experiences that resonate across every touchpoint—from packaging that stops shoppers in their tracks to digital campaigns that build lasting emotional connections.

Known for her meticulous attention to detail and collaborative creative process, Bridget seamlessly bridges the gap between big-picture brand vision and flawless execution. Whether she's spearheading a complete rebrand, directing photo shoots that capture the perfect brand moment, or designing eco-friendly packaging that reduces waste while increasing shelf appeal, Bridget brings that rare combination of artistic vision and strategic thinking that elevates brands from good to unforgettable. Her work spans the full creative spectrum— graphic design, illustration, photography, art direction, and brand development—always with an eye toward creating visual experiences that don't just look beautiful, but perform beautifully in the marketplace.

Art Director

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Ben Hall

Head of Digital & Mar Tech

Ben Hall is a digital transformation architect who specializes in building scalable marketing ecosystems that drive explosive growth for purpose-driven brands. With deep expertise across CPG, retail, and emerging industries, Ben has a rare talent for bridging the gap between cutting-edge technology and compelling brand storytelling—whether he's orchestrating a complete martech overhaul that drives $199M in revenue or launching innovative campaigns that convert 70% of participants into loyal customers.

Known for his strategic vision and cross-functional leadership, Ben transforms complex digital challenges into streamlined growth engines that align perfectly with business objectives. From architecting Curaleaf's digital retail revolution during hypergrowth to pioneering award-winning initiatives like Ragged Mountain's "Mission Affordable" campaign that generated the resort's first-ever $1M in pass sales, Ben brings that essential combination of creative intuition and data-driven precision that turns ambitious visions into measurable results. His expertise spans omnichannel strategy, CRM/CDP systems, e-commerce optimization, and performance marketing—always with an eye toward building sustainable, scalable solutions that amplify brand impact while driving real business growth.

Collective Community

Meet more of our collective, we are ready to join forces on whatever you need for marketing and beyond! Want to work with someone directly? We love that! Reach out for an intro or connect with them yourself, just mention SMaCk sent you and let the magic begin. We're all here to help you thrive, however that works best.