If you only read one case-study, read this one!
The Ultimate SMaCk Portfolio Preview!
Think of this as our greatest hits album—a flowing showcase of a few creative waves we've made across every type of challenge, budget, and industry. From scrappy startups to billion-dollar brands, we've proven that brilliant creative solutions know no boundaries. But also - there are so many more events, campaigns, moments, and stories to share - looking for a specific example? Let us know and we can tell the tale!
BRAND BUILDING THAT BREAKS THROUGH
MyForest Foods: Transformed a food tech startup into the #1 breakfast alternative protein brand, creating cultural fascination around mycelium-based foods and building trust in an entirely new category.
Orchid Holistic Search: A beautiful re-brand to merge the professional world of Executive Search and a Costa-Rican vibe to match where the founders live and thrive.
The magic happens when strategy meets authentic storytelling—and suddenly, the unfamiliar becomes irresistible.
CAMPAIGNS THAT ABSOLUTELY SLAY
MyForest Foods - "Farmed Not Fake": Positioned sustainable protein as the authentic choice, creating messaging that resonated with conscious consumers while driving category leadership. From online to on-shelf this campaign was a thread carried through all brand touchpoints.
Stonyfield's #PlayFree Initiative: Award-winning campaign (North America SABRE Award, Fast Company's Top World Changing Ideas) that elevated brand awareness while championing organic values and converting places of play into safe-organically maintaned areas.
Curaleaf - "Cannabis with Confidence": Navigated complex regulations to create premium brand experiences that transformed industry perceptions and drove $1.2B in revenue.
Great campaigns don't just sell products—they shift culture.
WEBSITES WITHOUT BIG BUDGETS (BUT WITH BIG RESULTS)
MyForest Foods: Squarespace site that perfectly captured cutting-edge food innovation
People and Culture: Soft and professional with a human touch
Orchid Holistic Search: Costa Rica Vibes meet Executive Search
Sleet Pops: Coming soon—Shopify magic in the making!!
Proof that smart strategy + beautiful design beats big budgets every time.
PACKAGING THAT JUST JUMPS INTO THE CART
Sleet Pops: Coming soon—premium positioning that commands attention
MyForest Foods: Distinctive design that made mycelium feel familiar and premium
Stonyfield: Packaging that reinforced organic leadership and family trust
Curaleaf CBD: Unified, Soft, Premium, Trusting
Brown Cow: Indulgent and Delicious
The shelf is the stage—we make sure your brand gets a standing ovation.
EVENT EXPERIENCES THAT LIVE IN MEMORY
Expo West Activations: Trade show experiences that cut through the noise
Influencer Events: Curated experiences that turned audiences into advocates
Employee Engagement Programs: Internal culture events that strengthened brand missions
We don't just create events—we create moments that become movements.
SOCIAL MEDIA STRATEGY THAT ACTUALLY WORKS
From MyForest Foods' category-creating content to Stonyfield's organic advocacy, Curaleaf's compliant-yet-compelling presence, and MegaFood's transparency leadership—we've mastered the art of building communities that convert.
Social isn't just about posting—it's about building relationships that last.
CRM SYSTEMS THAT CONVERT HEARTS AND MINDS
Whether it's Clutch, HubSpot, or Klaviyo, we architect customer journeys that feel effortless but drive real results. Our CRM strategies turn data into devotion.
Where technology meets humanity—classic SMaCk precision.
SALES MATERIALS AND ASSETS THAT CLOSE DEALS
Too many favorites to list, but every piece we create serves one purpose: turning prospects into partners and customers into champions.
PHOTOGRAPHY AND VIDEO CONTENT THAT CAPTIVATES
Working with amazing partners, we handle everything from recipe development to script writing, casting to styling. Every frame tells your brand's story with authenticity and impact.
Great content isn't just beautiful—it's believable.
This is what happens when collective intelligence meets individual brilliance. We don't just execute ideas—we create the ideas that change everything.
Ready to add your brand to this list? Let's make some beautiful disruption together.
