MyForest Foods, Foodservice Launch

The Challenge:

Launch MyForest Foods' foodservice division with three new products (MyBacon for Fryer, MyBacon for Convection Oven, and MyPulledPork) targeting commercial operators—all while working within tight budget constraints that required maximum creativity and resourcefulness.

The Creative Flow: We dove deep into the foodservice world, crafting a complete brand ecosystem from the ground up. Our approach balanced professional polish with scrappy innovation, proving that brilliant creative solutions don't always require big budgets—just big ideas and flawless execution.

What We Created:

Custom Landing Page:

With seamless contact integration for lead capture

Front and Back of House Guides

For each product, designed for real kitchen work-flows.

MyBacon Training Guides:

MyPulledPork Training Guides:

Sales Sheets

That speak to the language of the foodservice buyer

Recipe Development

Showcasing versatility and application

Photography & Video Magic With a Fake Kitchen

Here's where we got really creative: with zero budget for a professional commercial kitchen shoot, we purchased a commercial kitchen backdrop and built our own mock kitchen set. The result? Photography and video that perfectly captured the authentic commercial kitchen environment for pennies on the dollar, proving our ability to create beautiful solutions within any constraints.

The Impact: A complete foodservice brand launch that looked like a big-dollar production but delivered maximum ROI through creative problem-solving and strategic resourcefulness.

We should add - we also won a FABI Award at the National Restaurant Association Show to kick off the launch! Yahooo!