The Challenge:

Educating consumers about a revolutionary ingredient with limited budget

MyForest Foods needed a website that could do the heavy lifting for their mycelium-based products. The dual challenge: educate consumers about a completely new food ingredient while driving them to retail locations - all without paid advertising support.

The site needed to serve as educator, store locator, recipe inspiration hub, and brand storyteller simultaneously, while capturing leads organically through compelling content.

The Creative Solution

Strategic Squarespace customization that punches above its weight

We built a conversion-focused website entirely in-house using our core SMaCk collective team - keeping development costs minimal while delivering enterprise-level functionality. Our scrappy, collaborative approach meant maximum impact with zero waste.

Strategic Site Architecture:

Mycelium education hub with digestible content
Prominent store locator for seamless purchase journey
Recipe gallery showcasing product versatility
Brand purpose storytelling throughout
Optimized lead capture integration

Technical Excellence:

Custom template modifications to match brand aesthetic
Comprehensive SEO optimization for organic discovery
Mobile-first responsive design
Social media integration for amplified reach
Email capture strategy woven throughout user journey

The Results That SMaCk

Organic growth that outperformed paid campaigns

Within the first year, the website became MyForest Foods' primary customer education engine:

12,000+ email subscribers captured organically
25% month-over-month traffic growth through SEO and social
80% store locator conversion rate - turning browsers into buyers
85% engagement rate on cooking and product pages
Zero paid advertising spend - pure organic performance

The website proved that strategic design and smart content can drive results that rival expensive paid campaigns.

Maximum impact on minimum budget

This project showcased our ability to:

Maximize platform capabilities through strategic customization
Drive organic growth without paid advertising support
Balance multiple objectives in clean, user-friendly design
Deliver enterprise results on startup budgets

MyForest Foods' website became their most valuable marketing asset, proving that smart strategy and flawless execution can outperform big budgets every time.

MyForest Foods Website